Privacy Policy | Merchant Playbook

Last updated: May 18, 2026

Merchant Playbook ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our products, apps, or services collectively referred to as the "Services".

By using Merchant Playbook, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We may collect information that you voluntarily provide to us, including:

Name, email address, and contact details.
Business or store information, such as store name, store domain, or business details.
Support requests, feedback, forms, or messages sent to us.
Account, billing, or subscription-related information when applicable.

1.2 Information Collected Automatically

When you visit our website or use our Services, we may automatically collect certain information, including:

IP address.
Browser type, device type, operating system, and technical information.
Pages visited, actions taken, and usage data.
Referring URLs, timestamps, and general interaction data.

This information helps us understand how users interact with our website and Services, improve product experience, and maintain security.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain our Services.
Improve product features, website performance, and user experience.
Communicate with you, including support responses, product updates, and service notices.
Monitor usage, performance, security, and technical issues.
Manage subscriptions, billing, and account-related activities when applicable.
Comply with legal obligations and enforce our terms and policies.

We do not sell or rent your personal data to third parties.

3. Shopify and Third-Party Integrations

If you install or use Merchant Playbook products as Shopify apps, we may access certain store data as permitted by Shopify and authorized by you. This may include store information, product data, theme-related data, or other information required to provide the app’s functionality.

We use this data only to operate, improve, support, and secure the relevant app or Service.

Merchant Playbook may also connect with or rely on third-party services, including but not limited to Shopify, Google, analytics platforms, hosting providers, payment processors, and customer support tools. Your use of these third-party services is subject to their respective privacy policies and terms.

4. Cookies and Tracking Technologies

We may use cookies or similar technologies to:

Remember user preferences.
Analyze website traffic and usage patterns.
Improve site functionality, performance, and security.
Understand how visitors interact with our content and Services.

You can control, block, or disable cookies through your browser settings. However, some parts of the website or Services may not function properly if cookies are disabled.

5. Data Sharing and Disclosure

We may share your information only in the following cases:

With trusted service providers who help us operate, host, support, analyze, or improve the Services.
With third-party platforms when required to provide an integration or app functionality authorized by you.
To comply with legal obligations, lawful requests, or applicable regulations.
To protect the rights, safety, security, or integrity of Merchant Playbook, our users, or the public.
In connection with a business transfer, merger, acquisition, restructuring, or sale of assets, where permitted by law.

We require third parties that process data on our behalf to handle information securely and in accordance with applicable laws.

6. Data Security

We implement reasonable technical and organizational measures designed to protect your data from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, provide our Services, resolve disputes, enforce agreements, and comply with legal obligations.

When data is no longer needed, we may delete, anonymize, or securely retain it as required or permitted by law.

8. Your Rights

Depending on your location, you may have rights regarding your personal data, including the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data.
Object to or restrict certain types of processing.
Request data portability where applicable.
Withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details provided below. We may need to verify your identity before processing your request.

9. Children’s Privacy

Merchant Playbook does not knowingly collect personal data from individuals under the age of 13. If you believe that a child has provided us with personal data, please contact us so we can take appropriate steps to remove such information.

10. International Data Transfers

Depending on the services we use and where you are located, your information may be processed or stored in countries outside your country of residence. When this occurs, we take reasonable steps to ensure that your information is handled securely and in accordance with applicable data protection requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Your continued use of the website or Services after changes are posted means you accept the revised Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: support@merchantplaybook.com

Website: https://merchantplaybook.com