Merchant Playbook apps

Practical Shopify tools for ambitious merchants.

Build trust, collect social proof, and keep analytics cleaner with focused apps designed for lean ecommerce teams.

FreeBadges and icons

Display storefront badges and product labels that highlight trust signals, promotions, shipping messages, and product information.

Display badges on product pages or custom storefront areas

Add product labels for promotions, new arrivals, and product highlights

Customize badge and label styling to match the storefront

FreeProduct reviews

Collect, manage, and display customer reviews with storefront widgets that can match the design of your Shopify store.

Approve, edit, reply to, and manage product reviews

Show review widgets, star ratings, and review tabs on the storefront

Configure moderation, notifications, and SEO snippets

FreeAnalytics

Send storefront and checkout events to Google Analytics 4 using Shopify Web Pixels and server-side event delivery.

Track storefront and checkout events in GA4 with server-side delivery

Choose the ecommerce events that matter for GA4 reports

Map product item IDs to match GA4 and product feed data