Trust badges
Show payment, shipping, security, guarantee, special, and preset badges near the moments where shoppers decide whether to buy.
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MP Trust Badges & Labels
Build trust and highlight key product messages across your Shopify storefront.
MP Trust Badges & Labels helps merchants add confidence signals near buying actions and campaign-ready labels on product images, with flexible styling, targeting, scheduling, and Shopify theme integration.
Two storefront tools
Make the right message visible at the right moment.
Use badges to reduce buyer hesitation and labels to call attention to product status, offers, and seasonal campaigns.
Product labels
Highlight sale items, new arrivals, best sellers, limited offers, organic products, and campaign messages directly on product images.
Trust badges
Reassure shoppers before they buy.
Trust badges are built for the product page purchase area. Merchants can choose relevant payment, shipping, security, guarantee, and special messages, then place them through a Theme App Block.
Badge library
600+ badges
Across payment, shipping, security, guarantee, special, and preset categories.
Browse badge categories for payment, shipping, security, guarantee, special, and preset signals
Select up to 10 badges and reorder the strongest trust signals first
Choose Original or Card display styles
Customize heading text, fonts, colors, alignment, sizing, spacing, and animation
Preview desktop and mobile layouts before publishing
Product labels
Turn product images into campaign surfaces.
Labels help shoppers quickly notice sale items, new arrivals, best sellers, limited offers, organic products, and holiday campaigns without changing theme code.
Text labels
Create short custom messages with shapes like rectangle, square, circle, starburst, tag, triangle, chevron, and parallelogram.
Image labels
Use ready-made label artwork for promotions, product status, value highlights, calls to action, and holiday campaigns.
Precise placement
Place labels in nine positions across the product image and fine-tune margins, desktop size, and mobile size.
Targeting and timing
Keep labels relevant to the product and campaign.
Product labels can be broad for store-wide messages or precise for specific campaigns. Active labels sync to storefront metafields and can be paused when a promotion ends.
Show a label on all products for store-wide messages
Target specific products for hand-picked campaigns
Target product tags such as new, sale, organic, or best-seller
Schedule labels by date range using the Shopify store timezone
Pause, activate, edit, or delete labels from the label list
Campaign examples
Sale label on discounted products
New arrival label for products tagged new
Holiday label during a selected date range
Best seller label on hand-picked products
Quick setup
Launch trust signals in a few steps.
- Customize trust badges in the app
- Add the Trust badges Theme App Block to a product page template
- Enable the Product labels app embed
- Create the first text or image product label
- Check the storefront after changes sync
Best practices
Keep messages helpful, not crowded.
- Use badges only for policies or benefits the store truly offers
- Keep badge and label text short enough to scan on mobile
- Use strong color contrast for text labels
- Avoid covering important product image details
- Use conditions and schedules so labels stay relevant
Questions
Common merchant questions.
Do I need to edit theme code?
No. Trust badges use a Shopify Theme App Block, and product labels use a Shopify App Embed configured from the theme editor.
Where should trust badges appear?
They usually work best near the main purchase area, such as below Add to cart, near Buy it now, or close to shipping and guarantee messages.
Can labels show only on selected products?
Yes. Labels can show on all products, selected products, or products with matching tags.
Can campaign labels be scheduled?
Yes. Labels can show every day or only within a selected date range based on the Shopify store timezone.
Available on Shopify
Install MP Trust Badges & Labels from the Shopify App Store.
Free Shopify app by Merchant Playbook for storefront trust signals, promotional labels, and campaign-ready product messaging.